In de aanloop naar het B2B Content Marketing Event, leg ik 4 prangende content marketing vragen voor aan één van de meest invloedrijke marketing sprekers ter wereld én keynote spreker op 23 april: Andrew Davis.
Why is content marketing so essential for B2B businesses?
Andrew Davis: “Fifty-seven percent of all b2b consumers have made up their mind before they reach out to any company for more information. This means that they’ve consumed enough information about the problems they have and the potential solutions in the marketplace BEFORE they engage your team. If you’re not part of that active evaluation phase – you’re not part of the solution. Content along that journey is the only thing that puts you in the running for the opportunity to win their business.”
What is the single most important success factor for content marketing? Why so?
Andrew Davis: “The single most important success factor for your content is clearly understanding exactly how you will measure your success. I suggest you focus on getting a specific audience to subscribe to your content. Now, measure the value per subscriber. How much revenue do subscribers provide to your bottom line?”
What is the role of partnerships in a successful content marketing strategy?
Andrew Davis: “Partnering with other people, brands, and communities to deliver rapid content marketing success is essential. Content Marketing doesn’t have to be a long, slow slog, in fact if you partner with other brands who already have your NEXT customer as their CURRENT customer, you can see rapid success and build deep relationships that drive revenue.”
Can you give us an inspiring example of a successful B2B content marketing campaign?
Andrew Davis: Check out this story from my podcast.
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